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Why I chose MBA(TM) even after M.Tech?

When I wished to pursue my MBA after my M.Tech in E&TC, the very first question that came to my mind was if I should do a general MBA or a niche MBA that better suits my skill sets and interests? The latter was my obvious choice, because an MBA ...

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Demystifying Neuro-Marketing

Customers today are exposed to so many advertising stimuli that it has become a Herculean task to continuously notice them all. This has caused a considerable brainstorming in the direction of advertising effectiveness. And the outcome is a gasping concept called Neuro-marketing which has taken the world for a ride ...

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