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Cracking the Brand Called AB!!!

47, 016, 80 users on Facebook. 235, 508, 18 unique twitter users. No of Brand endorsements: 20 plus. Endorsement fees – Rs 2.5 crore to Rs 3 crore a day Estimated Brand value over Rs 700 crore. Year of establishment: Oct 11, 1942. Existence on planet Earth:74 years Brand Personality:   ...

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Use of encryption: Privacy Vs National Security

Citizens’ privacy and national security are at odds since the foundation. If any illusions remain concerning however way the govt can move to collect info in the name of national security, it ought to be noted clearly that just every online communication is subject to discovery. There are secret and ...

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TRENDS IN B2B MARKETING

The major contributors to an economy, be it a highly developed or a developing one, are the companies which are doing business in the ICT arena i.e. Information and Communication Technology arena. They influence national policies and can make or break the economic health of a country. The usual consensus ...

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