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Branding with Influencers: Deal Or No Deal?

Product Reviews and testimonials from actual buyers has become an important influencer for online buyers. Now just come to think of it, a professionally savvy expert who is not a reputed celebrity, but who is knowledgeable and experienced advices you on a product online, interacts with you, counsels you and ...

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Augmented Reality (AR) – Dream or Reality

As technology improves, the reality of augmented reality (AR) is finally getting real. AR technology superimposes a computer-generated image on a view of the real world, integrating both digital information and the user’s environment in real time. While virtual reality creates a completely artificial environment, AR uses the existing reality ...

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IoT – Ubiquitous IP-based Networks using Miniaturization of devices

The term Internet of Things refers to scenarios where network connectivity and computing capability extends to objects, sensors and everyday items, allowing these devices to generate, exchange and consume data with minimal human intervention. IoT is combination of Ubiquitous Connectivity, Adoption of IP-based Networks, Computing Economics, Miniaturization, Data Analytics and Cloud Computing.   Ubiquitous computing (Ubicomp / Pervasive ...

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