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Electric Vehicles: Predictive Analysis on Adherence Level of E-Cars by Study of Socio Economic Aspect

A Study on Adherence Level of Electric Vehicles in India by Study of Socio-Economic Aspect

Authors: Aniket Porje, Pooja Karale


This paper provides insights into consumer behavior in electric vehicle (EV), India. History of the electric vehicle and the world market for the electric vehicle. Different country’s EV trend, EV in the Indian market, government support for EV, challenges, benefits of increasing usage of EV. The growing threat of global warming, extreme petrol dependency, and ever-increasing fuel prices are some of the reasons which have played an important role in the acceleration of the development of EV. Greenhouse gas emission has a critical percentage from the transport sector. The transport sector is estimated to increase emissions by 84% to 2030. The basic objective of the study is whether Indian consumer is ready to adapt the EV and what will be the factor that acts as opportunities and challenges. Also, to compare and analyze the market development, government support and willingness of customers towards adapting the EV and test the hypothesis whether India will adopt the EV by 2030 or not by primary research.


The forecast for the automotive industry of India by 2026 is that it will be the third largest market by volume in the world. Electric cars are likely to be a sizeable market segment in the coming decade. E-cars is the next trend of the era but the main challenge is to implement it across the nation. We traditionally believe in measuring the success of any innovation or technology which is experimented or implemented in another part of the world. But, we have our goal very clear Electric revolution – Green cars.  Let’s understand some future project aspects in this revolution: The Department of Heavy Industry(DHI) is launching pilot projects on electric vehicles in various metros and cities all across the country under the NEMMP 2020 with a dual purpose – demonstrating and disseminating the benefits of adopting cleaner, greener modes of transportation as also to explore the viable operational modalities. The uptake of electric vehicles will depend in large part on the adequate deployment of Electric Vehicle Supply Equipment (EVSE) needed to recharge electric vehicles.

Automobile sector in India

The automotive industry in India is one of the fundamental mainstays of the economy. With solid in reverse and forward linkages, it is a key driver of development. Progression and cognizant strategy mediations in the course of recent years made an energetic, aggressive market, and brought a few new players, bringing about limit development in vehicle industry and age of enormous business (The Ministry of Heavy Industries, India). Indian car part is in accordance with its worldwide associates, the car business in India is set to witness significant interruptions by the turn of the decade, as electric vehicles (EVs), shared versatility, stricter emanation, and wellbeing principles (Pawan Goenka, MD, M&M, 2017). Our vision is that throughout the following decade, the Indian vehicle part should contribute more than 12 for every penny of the nation’s GDP. We (car industry) need to make about 65 million extra occupations by 2026 (Kenichi Ayukawa, MD, Maruti Suzuki, 2016). The Government’s Automotive Mission Plan (AMP) 2016– 26 imagines the business to develop around four times by FY26 with roughly 10% CAGR for vehicle deals volumes. The Government’s push to assembling through the “Make in India” activity has accumulated extensive consideration from the business and brought the spotlight back on the assembling segment (EY, 2016).

Electric cars in Automobile

There are elevated standards for electric vehicles to change wellbeing into a practical and safety measure based framework. The acquaintance of elective vehicle advancements with reacting to the transportation division weight in regards to petroleum product reliance offers conversation starters in regards to their effects on movement and driving conduct yet additionally on the earth (Catarina C.Rolima, Gonçalo N.Gonçalvesa , Tiago L.Fariasb , Óscar Rodriguesb, 2012). The coordination of electric vehicles (EVs) will influence both power and transport frameworks and research is required on discovering conceivable approaches to influence a smooth change to the charge of the street to transport. To completely comprehend the EV joining outcomes, the conduct of the EV drivers and its effect on these two frameworks ought to be considered (Charalampos Marmaras, Erotokritos Xydas, Liana Cipcigan, 2017). Environmental and vitality security reasons are setting Electric Vehicles (EVs) as a noteworthy part later on street transport systems (Element Energy, 2013). Road EVs incorporate a vast scope of vehicles from electric bikes, three-wheelers (rickshaws), autos and electric transports. Moreover, module electric vehicles can be characterized into two sorts: battery electric vehicles (BEVs), and module cross breed electric vehicles (PHEVs) (Ordered by: – NSGM-PMU).

Social Conditions

The accomplishment of electric portability items relies upon the satisfaction of clients’ desires (Pierre M, Jemelin C, Louvet N, 2011, Sammer G, Meth D, Gruber CJ 2008). In the past electric vehicles were not able to address requirement and issues of clients. Subsequently, in Germany, the number of inhabitants in electrically controlled vehicles represents less than 1 % of all autos (Sammer et al. 2008). Not only the Germany social movement regarding increasing social awareness for growing environmental concern by educating the consumer and along these lines affecting advancement procedures of organizations which give green innovations (Ustaog˘lu and Yıldız 2012). Vehicle class is an important aspect of the likelihood of buying an electric car, between 12 to 25 %. Particularly for smaller car segment, the acceptance is much high in 2020. Also, the larger vehicle segment also overseen for growth in 2030, the reason for this growth is technological advancement lead to decrease prices. Other than the price, the environmental concern also plays an escalating factor to purchase choices. It is additionally analyzed that the acknowledgment of electric vehicles is impacted by various individual factors, such as educational degree, annual income, and number of past vehicles or government policies. The price which is the most sensitive factor of electric car acceptance depends on the number of family members, cost of maintenance and degree of safety (Zhang H, Shi Y, 2011). Besides the value, purchasers additionally consider subjective angles like status or style (Sammer G, Stark J, Link C, 2011) and it is likewise imperative how individuals get information on electric vehicles, e.g. by relational correspondences or by the media, and how inclinations, e.g. on ecological issues, change after some time (Gould and Golob 1998). Electric vehicles have met the basic necessities as far as normal range and flexibility, particularly if the electric vehicles can be charged at home (Arnold H, Schäfer PK, Höhne K, Bier M, 2012, Pehnt M, Höpfner U, Merten F, 2011). The major obstacle for commercialization of e-cars is its limited range of 150– 300 km (Hawkins T, Gausen O, Strømman A, 2012). Clients have turned out to be acquainted with the way that regular vehicles have a scope of up to 1,000 km (Chlond B, Kagerbauer M, Vortisch P, 2012). Overall there are many opportunities for this segment but these are dependent on technological advancement in terms of information transfer, battery and security. For the future, it is still to be examined how the client will acknowledge the new versatility ideas, which consolidate electric vehicles with different administrations to repay the shortcomings of electric portability. Moreover, it appears to be important to explore how the past portability propensities which prompt physiological obstructions could separate with the goal that the general population reconsider their versatility choices. In Indian scenario, price will play an important role as Indian customers are more price sensitive. But if there is a push from the government and support by the manufacturer, the cost can be reduced by mass production and government policies.


Ecological Conditions


The entire electric energy based car is an innovative business plan, which includes the use of renewable energies (Barkenbus 2009, Brady and O’Mahony 2011, Pehnt et al. 2007, 2011, Schill 2010a). Electric vehicles have a high proficiency and by charging renewable power they nearly make no emissions. This obviously expects that the required feasible electric energy can be given in the appropriate sum at the correct time. Nevertheless, it is very difficult to predict the ecological potential for the electric vehicle. Indeed, there is just a couple of information on ecological impacts in light of observational cases and tests, e.g. the CO2 outflows of electric cars (Kudoh Y, Ishitani H, Matsuhashi R, 2001). It is likewise minimal thought about the effects of electric vehicles and their segments over their life cycles (Held and Baumann 2011). Besides, the question emerges, what is the market requirement of electric energy after studying the potential of electrical mobility (Lieven T, Mühlmeier S, Henkel S, Waller JF 2011). In spite of the fact that the genuine utilization of electric vehicles practically speaking is higher than as indicated by manufacturer’s guidelines, the potential for decreasing emission is high. In the meantime, it is called attention to that the expanding utilization of electric cars would not drastically build electricity request (Nischler G, Gutschi C, Beermann M, Stigler H, 2011). More focal queries on identify with the geographic position of charging stations and in addition to the effect of charging techniques on the usage (Hartmann and Özdemir 2011). Another issue is the examination of the proficiency of the drive prepare, with the utilization of lower energy consumption under different environmental condition (Estima and Marques Cardoso 2012, Hwang and Chang 2012). Notwithstanding the vehicle, the whole framework for filling and upkeep of vehicles could likewise be dissected regarding asset utilization. It can be demonstrated that the framework for electric vehicles is more carbon and vitality concentrated than for diesel and petroleum vehicles (Lucas A, Silva CA, Costa Neto R, 2012). Some open issues are the examination of portability examples and atmosphere impacts as far as utilizing electric vehicles. That implies how and to which degree the utilization of electric cars truly substitutes other mechanized individual adaptability or whether it rather prompts extra movement. In India, there are bigger challenges as the entire country is still not electrified. Increase use of electric car will lead to a high demand of electricity requirement. If government plans to save on gasoline it should invest to produce more electricity by natural resources.

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