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Native Advertising

Advertising in today’s scenario is omnipresent and on every possible platform, this has created a clutter in the digital space and digital marketers are suffering from differentiating their advertisements from their adversaries. To bridge this gap a new form of advertisement came into the picture known as “Native Advertising”. What ...

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Dark Analytics

We are living in an era that is technology driven and data is our competitive asset. It is present as raw information in heavy volumes by transaction system, search engines, social media and many more. Once analysed, this data can validate assumptions and help in decision-making. According to business context, ...

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Connected Cars

In the world of Internet of Things, Smart Cities and exponentially growing traffic on roads, the concepts of Connected Cars and Autonomous Vehicles are gaining popularity day-by-day. What is a Connected Car? A Connected Car is a car with built in on-board sensors, which is connected to the outside world ...

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Why I chose MBA(TM) even after M.Tech?

When I wished to pursue my MBA after my M.Tech in E&TC, the very first question that came to my mind was if I should do a general MBA or a niche MBA that better suits my skill sets and interests? The latter was my obvious choice, because an MBA ...

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Demystifying Neuro-Marketing

Customers today are exposed to so many advertising stimuli that it has become a Herculean task to continuously notice them all. This has caused a considerable brainstorming in the direction of advertising effectiveness. And the outcome is a gasping concept called Neuro-marketing which has taken the world for a ride ...

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Latest TRAI Regulations

As we all are aware that the main function of TRAI is to regulate telecommunication services. Supporting the same we have some regulations that have come into picture due to the entrant of a new player in the market causing disruption and others to urge the telecom provider to provide ...

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SDN – The Revolution in Network Infrastructure

Software Defined Networking is a paradigm, aimed at creating a better architecture for networking. The concept emerged in 2008 and finally reached the executable stage in 2011. So, what is SDN? For understanding this, let us have a look at the traditional networks. In traditional networks, the network functionality is ...

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AR – The Next revolution in Retail

Augmented Reality is a concept of superimposing a computer generated image on the user’s view of real world to provide a composite view. It is becoming very useful in every sector of our life as it holds the potential of bringing elements of the virtual world into the real world, ...

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Is Feature Phone The New Affordable Smartphone

Feature phones still serve about half the country’s billion-plus mobile users but are typically used by low paying customers. According to Cyber Media Research (CMR), 61.8 million mobiles were shipped in the second quarter of 2017,of which 54% were Feature phones, witnessing 9% sequential growth. Although smart phones with their ...

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