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Industry-Academics Partnership

Much is discussed several times on Industry Academia alliance. Quite naturally so, with academia and industry getting increasingly into concerted efforts for bringing out best from within the individuals – initially in their role as pupil and subsequently as professionals. Well, academicians – especially from management discipline – put their ...

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Telecom Industry in Transition

In the past six months, Indian telecom industry has witnessed an intense price war that saw users getting used to 1GB daily data allowance a far cry from the monthly 1GB data allowance. Yes, the situation looks grim as far as short term financial health of the industry is concerned, ...

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Just beat it – Presenting the Festival Flavour

The festival of Lights is on!!! Let me begin this post by wishing all my lovely readers a very happy Diwali. It is that time of the year again when homes are all decked up sparkling with colours and sheen, the markets too are all dazzling with discounts both online ...

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Vendor lock in and Internet of things

Interoperability challenges can arise when attempting to integrate devices made by different manufacturers. If the device and cloud service are from the same vendor and if proprietary data protocols are used between device and cloud service, then user may be tied to a specific cloud service, limiting or preventing the ...

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Cracking the Brand Called AB!!!

47, 016, 80 users on Facebook. 235, 508, 18 unique twitter users. No of Brand endorsements: 20 plus. Endorsement fees – Rs 2.5 crore to Rs 3 crore a day Estimated Brand value over Rs 700 crore. Year of establishment: Oct 11, 1942. Existence on planet Earth:74 years Brand Personality:   ...

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Bend it like Brands

In this digitally enamoured era the word stereotype in itself may sound like Passé. However some brands still seem to dwell in a zone of comfort. They are incorrigible and refuse to move beyond the clichés and stereotypes. In all fairness not all is fair in branding and communication. If ...

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Going Green and Smart with Blockchain

Certainly one of the hot topics of any business forum or technology summits in the recent time is Blockchain. Not to be undone with the enormous possibilities, some progressive governments all over world are also mulling how to use this technology for “greening” and “smartization”.  Yes, going green in the ...

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HOWZZZAT: The Rise and Rise of Sports Marketing In India

44 days, 59 matches, 8 teams, each a tangy concoction of domestic and international players, oodles of glamor quotient, truckloads of entertainment value, huge investments, a deluge of emotional followers, an unparalleled hype and a single exclusive moment—some referred to this frenzy as masala cricket, others preferred calling it superfast ...

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Global smart cities – Benchmark for Smart City India project

When it comes to the term smart city India is at a nascent stage and so far only the selection of the probable smart cities has been proposed. But across the globe, unlike India, there are several cities which have been successfully implementing various smart services and projects. Although none ...

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