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Industry-Academics Partnership

Much is discussed several times on Industry Academia alliance. Quite naturally so, with academia and industry getting increasingly into concerted efforts for bringing out best from within the individuals – initially in their role as pupil and subsequently as professionals. Well, academicians – especially from management discipline – put their ...

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Native Advertising

Advertising in today’s scenario is omnipresent and on every possible platform, this has created a clutter in the digital space and digital marketers are suffering from differentiating their advertisements from their adversaries. To bridge this gap a new form of advertisement came into the picture known as “Native Advertising”. What ...

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Dark Analytics

We are living in an era that is technology driven and data is our competitive asset. It is present as raw information in heavy volumes by transaction system, search engines, social media and many more. Once analysed, this data can validate assumptions and help in decision-making. According to business context, ...

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